Privacy and Policy



Michelle Yin Enterprise. (“MYBFF”), are committed to protecting your privacy. Keeping your personal information save is important for us, we want our shoppers to feel safe and secure with MYBFF. This Privacy Policy explains how we use, disclose and protect the personal information we collected. We respect your confidentiality and will make reasonable security to ensure that all data is kept in a secure manner.

Types of Information Collected

MYBFF collect the details when you:

  1. Register for our Services
  2. Use our Services
  3. Browse our Website
  4. Engaged with us through Online Media Channels
  5. Contact us or we contact you
  6. Take part in promotions, competitions, surveys or reviews about our Services

MYBFF collect the personal details including your name, contact details, email address, date of birth, gender, identity card number, passport number, billing address, postal address, bank account or credit card details. Moreover, we also collect information sent by your computer when you browse our website including your browser type, IP address and pages visit.

MYBFF may also use personal data from Online Media Channels to help us improve and measure the effectiveness of our marketing communications. MYBFF may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback.

Uses of Information Collected

Personal information which you provide to us may be used, disclosed, and/or processed by us, and our related or affiliated co-operatives and organisations for the purposes of facilitating your transactions with us, and to keep you informed of updates, changes, and developments relating to us, the scope of which may include but is not limited to:

  1. Administering and maintaining your account with us;
  2. Processing and fulfilling your order for goods and services purchased from us;
  3. Verifying and processing payment and/or credit control when you purchase goods and services from us;
  4. Engaging third party service providers to perform certain aspects of the services provided by us;
  5. Unless you notify us in writing that you do not wish to receive such information, sending you information from time to time through e-mail and post about our products and services, promotions and special offers, upcoming events and other information which may be of interest to you;
  6. Customer profiling, market analysis, and research to improve our product and service offerings to you;
  7. Communicating with you on matters relating to your account with us, including administering any membership benefits and entitlements;
  8. Notifying you about important changes to this Privacy Policy, and to our policies or services which may affect you;
  9. Responding to queries or feedback from you;
  10. Enforcing our legal rights and remedies; and
  11. For such other purposes as permitted by applicable law or with your consent.

In compliance with the Personal Data Protection Act 2010 (PDPA), we will not send marketing messages to telephone numbers or facsimile numbers belonging to you unless you have given us clear and unambiguous consent to do so. If you have previously given us consent, we will continue to send you marketing messages until you advise us in writing that you wish to withdraw the consent. How Do We Use Your Data?

If you have consented, we may use your personal data from time to time for marketing and promotional purposes:

  1. Administration of contests, competitions and marketing campaigns in connection with the products and services offered by our selected partners.
  2. Communication of advertisements involving details of the products, services, special offers and rewards offered by our selected partners (including but not limited to upselling, cross selling and online marketing).
  3. Customisation of your online experience according to your chosen interests and preferences and enhance your current and future visits to the website.
  4. For leads generation and management for marketing the products and services offered by our selected partners.
  5. For the purpose of market research and statistical analysis. From time to time, we may collaborate with other third parties to organise joint marketing and promotional campaigns, offers or contests, and may require disclosure of your information to such third parties.
  6. For example, where a promotion or Promo Code is specially offered to customers of selected partners, we may share your information with that partner to the extent relevant to such promotional campaign. In some cases, you may not be able to enjoy the promotion, offer or participate in the contest, unless you consent to disclosure to our partner of your information. “Promo Code” or any other “eCoupon” refers to any credits, vouchers, coupons, campaigns, or codes offered by MYBFF for use in the purchase of goods from MYBFF.
  7. Inform you of promotions, offers, surveys, events, products and services, which may be of interest to you, from selected partners.
  8. Matching of Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services (including promotions, loyalty and reward programmes) by our selected partners.
  9. Notify and invite you to events and activities organised by MYBFF, our selected partners, sponsors or advertisers.
  10. Process your registration to participate in or attend an event or activity and to communicate with you regarding your attendance at the event or activity.
  11. Send you alerts, newsletters, updates, mailers, promotional materials, special privileges and festive greetings from MYBFF, our selected partners, sponsors or advertisers.

Who Do We Disclose Your Data To?

  1. Any affiliate, subsidiary or partner of MYBFF
  2. Our technology, marketing and logistics service providers
  3. Credit card and payment processing companies

Linked Sites

MYBFF may provide links to other sites, locally and overseas, (“Linked Sites”) that may be of relevance and interest to you. Although MYBFF will take every reasonable effort to protect your data, it has no control over, and are not responsible for the privacy practices or the content of such Linked Sites, and you hereby waive any claim against us with respect to the Linked Sites.

Transfer of Personal Information Overseas

In order to carry out the purposes listed above, we may be required to share your personal information with third parties, some of whom may be located overseas, and as a result, may require us to transfer your personal information overseas. In such event, we will ensure, before transferring your personal information, that the recipient of the personal information is bound by legally enforceable obligations to provide the transferred personal information a standard of protection that is at least comparable to the protection under the PDPA 2012.

Access and Correction of Personal Information

If you have an account with us, you may access or correct your personal information at any time by accessing your account on our website. If you do not have an account with us but would like to request for access or correction of your personal information in our possession or control, please use the Request Form for Access/Correction of Personal Data or contact us at We reserve the right to charge a reasonable administrative fee in order to meet your request for access to personal information.

Update & Changes of Privacy Policy

We reserve the right to revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use, and disclosure of your personal information. In the event of any changes to this Privacy Policy, we will post those changes here. You are encouraged to visit this Privacy Policy regularly.

Contact Us

If you have any questions about this Privacy Policy, or if you wish to report any violations of this Privacy Policy, please contact our Data Protection Officer referencing Privacy Policy for by email: